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    Profile photo of Robin

    You might wonder what the purpose of tweeting is – especially if you have only a few followers, which is bound to happen when you first start to get going. Well, here are a couple of reasons:

    1) First of all, when a new user sees your twitter profile, they will make a decision as to whether or not to follow you based on how interesting and informative your historical posts have been. So, look at every tweet as a resume of sorts when you first get started.

    2) Twitter and Facebook have search engines – if you use the word ‘hat’ in your tweet, and someone does a search for ‘hat’, your tweet may very well show up. This is a very effective way of getting your tweet to be seen by as many people as possible – smartly stuff it with keywords, but in a readable manner.

    3) Don’t hesitate to re-tweet other people’s work. Your twitter handle shows up on that tweet, and it serves to improve your twitter resume without having to create a whole tweet yourself. There are thousands of twitter users whose entire purpose is re-tweeting other users.

    4) Finally, the most crucial component is a #hashtag. Always use hashtags for 2-3 of the most important keywords in your tweet or facebook post. Assume 60% of its effectiveness is lost if you forget. Don’t spam it with hashtags, but always include at least 2-3 in your tweet for maximum stickability. What happens with hashtags is they become a ‘forum’ of sorts on these social media sites. So if you have the hashtag ‘#animals’ in your tweet, anyone browsing the animals hashtag will see your tweet for days, even months, depending on how busy it is.

    So, to recap:

    1) Tweet regularly

    2) Use keywords and hashtags in your tweet

    3) Re-tweet other people’s work

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